What about AI?

Why can’t I just use AI for this job? It’s fast and it’s free!

You know what? Great question! Let’s see what AI has to say about this (true story)!

Using AI for your copywriting presents several major drawbacks concerning text quality, originality, marketing impact, and even certain legal and SEO risks.

Lack of Creativity and Originality
AI does not rival human creativity: it often merely recombines existing patterns rather than truly innovating. The result can therefore be generic, formatted text lacking a strong personality, which harms the differentiation and recognition of your brand.

Difficulty with Nuances and Cultural Context
In most cases, AI-generated content requires significant revisions, particularly because it lacks emotional subtlety and understanding of local cultural context. This flaw is particularly visible in storytelling, where emotional impact depends on human experience.

Risks for SEO and Visibility
Search engines are increasingly penalizing automatically generated content deemed low-value, duplicated, or formatted. Google may even de-index a site for misuse of AI content and apply manual penalties, which jeopardizes web visibility.

Quality Issues and Brand Alignment
AI can produce poorly written, incoherent content, or even content unsuitable for your brand’s DNA and tone. The result is an impersonal text, incapable of conveying the emotion or personality that the audience is genuinely looking for.

Risks of Errors, Plagiarism, and Inappropriate Content
AI tools can generate factual errors, contradictory opinions, or inappropriate paragraphs due to a lack of deep understanding of the subject. Too often, they produce very similar texts, leading to « duplicate content » or plagiarism.

In summary, AI can help you with repetitive tasks or as a support tool, but completely entrusting your copywriting to AI risks weakening the quality, relevance, and personality of your texts, while posing risks to your web visibility and brand reputation.